Our Story


 By fate, a girl from the shores of the Bay of Fundy and a boy from southern Ontario ended up on the East Coast of Georgian Bay. As they started to explore and followed their attraction to water, they discovered a place that was not only breathtaking but also moving.

The appreciation of the raw beauty of the granite shores, the crystal-clear waters, and the abundance of life that thrives in the biggest Archipelago in the world. After countless days on the Bay, the need for functional and comfortable essentials was realized.

Durable, portable, protective and quick drying - all must-haves when making the most of your time on or around the water. They have curated a collection of essentials that embodies the individuals who are Born on the Bay or Reborn every time they return. 

 Proud Member of the Georgian Bay Biosphere